I make complicated products easier to understand
Senior Product Designer with 13 years of experience turning complex services, workflows and systems into clear digital products. I work from product decisions through UX, UI and implementation, using AI-assisted prototyping when it helps me test ideas and get closer to working software.
Based in Gothenburg · Open so senior product roles and selected contract work.
Selected work
FASS
Making three healthcare products work as one system
3 environments → 1 system
Patient, Healthcare & Veterinary
~20 developers
One documented source of truth
~50% faster
One design instead of multiple parallel designs
Hemköp
Turning a mobile website into a mobile product
Higher conversion
More completed purchases after launch
Higher order value
Average basket value increased
Adopted beyond the original product
The redesign became a reference for later work
REKORD
V1 live in a week. Then I redesigned what AI got wrong.
Using AI-assisted development to ship a vinyl-scanning product across webb, iOS and Android. Shipping quickly exposed the parts AI couldn’t solve: product logic, interaction, hierarchy and judgement.
6000+ records
In the database
3 platforms
Web · iOS · Android
Featured
Product hunt
How I work when the product get complicated
I figure out the problem before designing the interface
I work out the rules, priorities and behaviour first. Otherwise you’re just making the confusion prettier.
I design systems developers actually can build
States, responsive behaiour, accessibility and documentation aren’t cleanup work. They’re part of the design.
I stay involved when the design leaves Figma.
A design isn’t finished because a Figma file is finished. I work through implementation, answer the awkward questions and deal with what happens when a design meets actual software.
I use AI for leverage, not judgement
I use it to prototype, explore and eliminate production work. Then decide what’s actually good.
13 years designing for very different kinds of complexity
Information at scale
FASS · Zeta Display
Commerce & conversion
Hemköp · Bilia · Alligo · Sambla
Technical platforms
Sinch · Connectel · Clearon
Multi brand systems
FASS · Alligo · Bilia
Consumer products
Riksbyggen · GLHF.gg · REKORD
AI assisted product development
ClearOn · REKORD